Taking Web Seminars to The Next Level (Part 2)

Since the last edition of Notebook, we have been working hard to provide a stream of bi-weekly live seminars on AutomationTalk. Tom Elavsky and I have become the main presenters, but to keep the topics interesting with new faces, we have recruited show guests from other teams here at AutomationDirect, such as our Business Development and Tech Support teams.

So far, we have created and hosted six live show topics with many more new ones in the lineup. We originally didn’t plan on repeating any topics for months to come, but with enthusiastic requests from our customers, we have re-scheduled a few shows that were “big hits”. Even though we record and post all of our live shows, customers have requested that we run topics such as our new CLICK PLCs and DirectSOFT software topics as live events again. Our viewers get more out of the live shows since they have the ability to ask questions, allowing us to tailor each show a little differently based on our audience.

Tom and I have diligently worked to keep AutomationTalk up and running. Even though it is stressful at times, we know we have one of the best jobs here at AutomationDirect. We have a blast putting this stuff together; although it can be stressful right up until we go “Live.” Once the show starts, we kick back, get in the groove and try to show customers what Automation-Direct is all about. One of the toughest aspects of putting on a live show is staying within the 40-minute timeframe. We find that we could talk for hours about our products, application examples or give live demonstrations, but we have to move on because we realize that, like us, our viewers have jobs to complete as well.

So far, our new system and Web site are working great for our customers. We have more ideas which will improve the site and allow us to present better shows to our customers. Our viewing audiences have provided valuable feedback and love the new format. Attendance has surpassed our expectations, especially since we no longer invite guests the way we did in the old Webinars. Customer sign ups are now generated from our new AutomationTalk Web site, our e-newsletters, and from articles in magazines.

If you haven’t had a chance to attend one of our live AutomationTalk shows, we encourage you to sign up for one today; or if your schedule is hectic, take advantage of watching one of the many pre-recorded shows. If you get a chance, drop us a line and let us know how you like the format and what you would like to see in future shows. You can sign up for upcoming shows and view pre-recorded shows at:


Live Webinar Schedule

June 17, 2009 2:00 ET
AC Drives

July 08, 2009 2:00 ET
AC Motors

July 22, 2009 2:00 ET
Wiring Solutions

August 5, 2009 2:00 ET

Visit www.automationtalk.com to register for a live seminar or view a pre-recorded one.

By Shane Crider
Digital A/V Media Specialist

Originally Published: March 1, 2009