April 1, 2026 – AutomationDirect now offers AchieVe LPPS and S18-1C mechanical pressure switches which deliver rugged, reliable pressure sensing for demanding industrial applications. Built with durable brass housings and simple, secure setpoint adjustment, these switches provide dependable relay outputs without the need for external contactors or interposing relays. The LPPS series supports pressure ranges…

April 1st, 2026-AutomationDirect has added CHANNELLOCK® American-made pliers and tool sets are engineered for tradespeople who demand reliability on every job. V-jaw pliers offer superior contact on pipes, tubing, and round stock thanks to their unique geometry. With laser-hardened teeth, PERMALOCK® fasteners, and a slip-resistant undercut tongue-and-groove design, these pliers deliver extreme holding power. For…

April 1st, 2026-AutomationDirect now offers di-soric 8, 12, 18, and 30mm tubular and 12mm rectangular ultrasonic proximity sensors that are designed for contactless distance measurement and offer IO-Link with ISDU support, a rugged nickle plated brass construction, high IP67 protection ratings, and sensing distances up to 6,000mm. ISDU (Indexed Service Data Unit) provides on-demand exchange…

March 25, 2026 – AutomationDirect has added IronHorse ACM Series AC drives provide basic V/Hz and sensorless vector control for low-horsepower motors when only single-phase power is available.  These VFDs accept a 120 VAC or 230 VAC single-phase power source and control motors from 1/8 to 3 horsepower. 5 digital inputs, 2 relay outputs, 2…

March 25, 2026 – AutomationDirect has added Shaviv deburring tool sets offer complete turnkey solutions for professionals who need multi-material capability right out of the box. The premium 21-piece (154-00024) and 12-piece sets (154-90085) feature ergonomic universal handles, extendable blade holders, and a comprehensive selection of rotating B- and E-series blades—ensuring you have the right…

March 25, 2026-AutomationDirect now offers Define Instruments digital panel meters, signal conditioners, and temperature transmitters that feature versatile measurement options and easy configuration. The Merlin series digital panel meters accept current, temperature, voltage, potentiometer, and pulse inputs and provide advanced scaling, linearization, and optional analog retransmission or relay outputs. A bright LED display, IP65 front…

March 25, 2026-AutomationDirect now offer Datalogic Smart-VS vision sensor family models with expanded features. The new Smart-VS Plus sensor includes all the features of the standard Smart-VS sensor, including Ethernet communication and several I/O points, but adds additional object classifications for a total of 3 classes, which is useful when Good/No Good/No Object tests are…

March 11, 2026 – AutomationDirect now offers RuB manual ball valves that bring unmatched versatility, performance, and reliability to fluid and air control applications. Featuring a lifetime warranty, the available offering spans everything from compact micro and mini valves, perfect for tight space OEM builds, to high flow industrial options engineered for demanding environments. General…

March 11, 2026 – AutomationDirect has added Peter Electronic VSII Plus soft starters which provide durability, a high number of starts/hour, and a simple setup for standard or light-duty applications up to 105A. Quick configuration is achieved by adjusting the positions of 3 trim pots, and status LEDs indicate the units’ operational status. Built-in DIN-rail…

March 5, 2026 – AutomationDirect now offers STRIDE PRO Unmanaged+ industrial Ethernet switches which are a step up from basic unmanaged switches, adding efficient network optimization by seamlessly integrating essential features such as IGMP snooping (traffic prioritization), port monitoring, port alarms, VLAN support, and more. IGMP snooping ends network flooding by transmitting data only to…