Press Releases

December 4, 2024 – AutomationDirect has added high quality Helukabel unshielded “extra hard use” 600V SOOW and 300V SJOOW portable cord. Portable cord (also called service cord) is cable with multiple conductors used for electrical power connections that are not intended to be permanent. Applications for these cables often involve portable equipment such as power tools…

November 20, 2024 – AutomationDirect has added Schneider Electric Easy TeSys series manual motor protectors, contactors, thermal overload relays, and accessories to their lineup of motor control products.  Schneider Electric Easy TeSys series IEC manual motor protectors are compact, easy to use, and cover the functions of disconnect, controller, thermal overload relay, and branch circuit…

November 20, 2024 – AutomationDirect has added FTG enclosed-style power distribution and terminal blocks to provide a convenient central location to connect several wires and distribute power from a single source to multiple loads. The enclosed power distribution blocks feature a modular design for easy multi-pole assembly and an IP20 finger-safe protection rating. They are…

November 13, 2024 – AutomationDirect has added AchieVe FDM series 12mm tubular photoelectric sensors that offer a rugged metal construction, high IP67 protection ratings, and sensing distances up to 4 meters. These photoelectric sensors feature selectable light-on/dark-on operation, a 10 to 30 VDC operating voltage range, potentiometer or teach-in button sensitivity adjustment, and a fast 1kHz…

November 6, 2024 – AutomationDirect has added Bondhus hex and Torx tools, which are precision machined in the USA with a proprietary high-torque steel for reliable, long-lasting service life. Hex-end L-key sets have chamfered tool tips to eliminate burrs and provide a proper seat. Ball-end L-key sets insert at a 25° angle, allowing for superior…

October 30, 2024 – AutomationDirect has added new Schmersal 250 series heavy-duty limit switches featuring rugged cast iron housings for the harshest environments. The selection includes models with side rotary levers with metal or plastic rollers, metal belt alignment rollers, and high-temperature models with metal rollers. The belt alignment switches prevent costly equipment damage by…

October 30, 2024 – AutomationDirect has added the powerful LS Electric XMC motion controller to provide full EtherCAT master motion control. With a blindingly fast processor (scan times as low as 5ns) and built-in support for 8 or 16 axes of EtherCAT-based motion control (depending on the model), the XMC controller can handle virtually any…

October 23, 2024 – AutomationDirect has added M12 field wireable connectors with additional cable size options from Murrelektronik. New 5-pin A-coded connectors are available for 4-8mm/26-18 AWG cable sizes, in axial or 90° male or female connector styles. New D-coded connectors offer 4-pin configurations for 4-8mm/26-18 AWG cable sizes, in axial or 90° male connector…

October 23, 2024 – AutomationDirect has added the CITO StackFlow series of modular process valves.  This system of high-flow, robust components can stack together to form a valve bank assembly. Each module includes common inlets at each end and an outlet discharge at the bottom. Manual and solenoid valves are available, as well as distribution…

October 9, 2024 – AutomationDirect has added more top-of-the-line Wera tool options to their continuously growing Tool and Test Equipment lineup. New tool sets include maintenance sets, a Joker self-setting/self-adjusting wrench set, a Tool-Check PLUS socket/driver bit set, and Kraftform Kompakt multi-bit screwdriver sets. Screwdriver additions include Kraftform Micro precision screwdriver sets, Kraftform Kompakt multi-bit…

October 9, 2024 – AutomationDirect has added Endress+Hauser intrinsically safe analog input isolators to provide cost-effective galvanic isolation for process instruments located in hazardous locations. This ensures that only a safe amount of energy resides in a potentially explosive atmosphere. Endress+Hauser RN22 0/4 to 20 mA input isolators are offered in 1-channel, 2-channel, or signal…

October 9, 2024 – AutomationDirect has added Crohm brand VFD brake resistors, which feature NEMA 1 enclosures and installed thermal switches. These resistors are offered in many popular resistance values from 3.7 ohms to 400 ohms and power ratings from 240 W to 18 kW to ensure a good match per your manufacturer’s recommendation. The…

September 25, 2024 – AutomationDirect has added LUTZE ELECTRONIC shielded or unshielded flexible control and signal cable. This industrial-grade multi-conductor cable is ideal for use in machines and machine tools, plant cabling, HVAC technology, assembly/production lines, process instrumentation, and industrial controls. These cables are 300V rated and are third-party evaluated by ECOLAB for resistance to…

September 25, 2024 – AutomationDirect has added a variety of new Metrol limit switches to their growing lineup of precision limit switches. These ultra-precise mechanical limit switches have a repeatability down to 0.5 microns (µm) and are some of the smallest switches/sensors available. Their tiny size allows them to be mounted in extremely tight locations….

September 25, 2024 – AutomationDirect has added the RHINO PSE-S series power supplies which are fully encapsulated in ultra-compact, low-profile housings and ideal for space-limited applications. These cost-effective power supplies offer a wide input voltage range, up to 89% efficiency, and are available in 5, 12, 15, and 24 VDC output voltage options with up…

September 18, 2024 – AutomationDirect has added ProSense FSC series mechatronic digital flow sensors that monitor liquid media and provide flow sensing up to 50 GPM and temperature measurement up to 212°F. They feature a stainless steel construction, are available with 3/4”, 1”, or 1-1/2” FNPT process connections, and provide two analog, frequency, or switch…

September 11, 2024 – AutomationDirect has added Master Appliance heat guns, which are quality heating tools used extensively across various industries for tasks such as shrinking tubing, activating adhesives, bending plastics, thawing frozen pipes, circuit board manufacturing, and so much more. These heat guns deliver high temperatures quickly and efficiently and include various models to fit most applications….

September 11, 2024 – AutomationDirect has added more options to the ReeR MOSAIC safety controller family. The MOSAIC-M1S-USBC has all the features of the enhanced MOSAIC-M1S master controller module, including embedded digital inputs, OSSD outputs, and expansion capabilities, but also offers a USB-C programming port. The new ReeR MOSAIC MZERO controllers are simple standalone safety…

September 11, 2024 – AutomationDirect has added more 1- and 2-channel E-stop relays, light curtain control relays, motor standstill monitoring relays, and combination speed/standstill monitoring relays from Dold. These additions offer more wire termination options, including push-in cage clamps, and the new combination speed/standstill monitoring relays provide a more versatile motor monitoring solution. All Dold…

September 11, 2024 – AutomationDirect has added new ProSense thermistor temperature sensors in a wide range of probe and installation styles. The 10K3 series sensors offer hex nipple probes, attached plug probes, lead wire transition probes, flange mount probes, bolt-on ring probes, cuttable probes, new bead and junction box probe styles, and more. They provide…

September 4, 2024 – AutomationDirect has added the new Flowline LR80 EchoBeam® FMCW (Frequency Modulated Continuous Wave) radar level transmitter featuring Flowline’s 80 GHz radar technology that is unaffected by most media, processes, or environmental factors. Using the change in frequency between the transmitted and reflected signals, the EchoBeam level sensor can measure liquids up…

September 4, 2024 – AutomationDirect has added new Penn Union power distribution blocks featuring a modular design that allows easy assembly into multi-pole block configurations. Penn Union blocks offer a rugged aluminum construction, dual ratings for aluminum and copper conductors, and are suitable for DIN rail or panel mounting. With amperage ratings up to 760A…

September 4, 2024 – AutomationDirect has added new Endress+Hauser Cerabar PMP23 series hygienic pressure transmitters. These transmitters feature a compact stainless steel housing, a fully welded 1-1/2” sanitary tri-clamp process connection, and are approved for Food and Beverage applications. Select models offer IO-Link compatibility for easy setup, integration, and on-the-fly configuration changes. Cerabar hygienic transmitters…

August 28, 2024 – AutomationDirect has added Gladiator GR series DIN rail or panel mounted quad-port power receptacles. These receptacles provide convenient power outlets and are commonly used in electrical enclosures to temporarily power laptop computers and test equipment. The GR-REC4 consists of two NEMA 5-15R duplex receptacles, while the GR-REC4-GFCI includes one standard NEMA…

August 28, 2024 – AutomationDirect has added new versions of the AchieVe WDW and WDN series wire ducts which provide easy wire management at great prices. These rugged, wide and narrow finger wall, rigid wire ducts are made of self-extinguishing UL 94 V-0 rated flame-retardant PVC material. AchieVe wire ducts feature convenient upper and lower…

August 28, 2024 – AutomationDirect has added a wide assortment of world-renowned Wiha tools to their ever-expanding Tool and Test Equipment lineup, including various types of standard, insulated, electric, and precision screwdrivers, multi-bit drivers, nutdrivers, standard and insulated t-handle hex keys, wing and flag handle torx keys, tool pouches, tool bags, tool backpacks, many tool…

August 28, 2024 – AutomationDirect has added IDEM universal gate boxes designed for machine guard doors that act as an integrated locking guard with a double tamper-resistant interlock mechanism. These boxes provide high-level RFID-coded interlocking and machine control in one unit. Capable of holding guards closed with up to 3,000N holding force, these boxes can…

August 28, 2024 – AutomationDirect has added general-purpose AC drives to the IronHorse brand. These new VFDs support three control modes, including V/Hz, slip compensation, and sensorless vector, and come in various voltage and horsepower ratings at a very affordable price. The 230 VAC models can support AC motors up to 20hp with 230 VAC…

August 21, 2024 – AutomationDirect has added the STRIDE SE3 series PoE++ Ethernet switch that provides both power and Ethernet communication to connected devices, allowing even more savings in your network design. This switch will auto-detect the presence of a PoE enabled device and provide up to 240W of DC power along with Fast or…

August 21, 2024 – AutomationDirect has added the BLOCK PM series mini power supplies which feature a compact form factor, excellent transient voltage protection, and an affordable price. They are robust and adaptable for a range of applications, offering performance and reliability without the higher cost of full-featured power supplies. The new BLOCK PM-0624-100-0 redundancy…

August 21, 2024 – AutomationDirect had added a wide array of vinyl electrical tapes and insulated mastic and splicing tapes from Plymouth Rubber®. Vinyl electrical tape is a high-quality, all-weather tape that easily applies to surfaces and withstands a wide range of temperatures. These tapes include versions that can be used as protective outer jackets…

August 21, 2024 – AutomationDirect has added new WERMA eSIGN series LED signal towers that have the same advanced features as the original series but provide a white polycarbonate housing that offers a crisp, clean look.  These signal towers are available in 9- and 15-tier models, with select models offering IO-Link v1.1 compatibility. They offer…

August 14, 2024 – AutomationDirect has added new SureMotion lighter-duty carriages and guides for linear motion applications. Carriage and guide systems are machine elements that move objects in a straight line with minimal friction or resistance. They are offered in two varieties: external carriages with wheels that ride outside the guide tracks and internal carriages with…

August 14, 2024 – AutomationDirect has added the Murrplastik MP18 series cable/hose drag chains which are built from rugged polyamide (PA) and are available in various sizes with support for cables up to 15mm diameter. Drag chains are used to route cables/hoses to moving components while keeping them organized and protected. They help extend cable…

August 7, 2024 – AutomationDirect has added a variety of new NITRA push-to-connect fittings. These fittings feature durable nickel-plated brass bodies, threads, and release sleeves. They have a maximum pressure rating of 300 psi and can withstand temperatures up to 175℉. Numerous fitting styles have been added, including male straight fittings, male elbows, branch tees,…

August 7, 2024 – AutomationDirect has released three new LS Electric XGB PLC models that provide advanced control at an even lower cost. Two 16-point 2-axis motion PLC units and a 14-point relay output model are now available. The 2-axis PLC versions support pulse/direction control from the embedded I/O, featuring 4 high-speed inputs and 2…

July 31, 2024 – AutomationDirect has added metallic, printable ribbon, and craft paper tape labels to their selection of Epson LabelWorks PX series label printer cartridges. Epson LabelWorks label printers provide industrial-grade labeling solutions for a wide variety of applications. Metallic labels are great for barcode labels and asset identification applications. They provide a nameplate-like…

July 31, 2024 – AutomationDirect has added the AchieVe LPPT series pressure transmitters which offer great value for general industrial applications. These pressure sensors feature a rugged, compact stainless steel construction, are ideal for space limited applications, and are extremely affordable. AchieVe pressure transmitters offer a male 1/4” NPT process connection, measuring ranges up to…

July 17, 2024 – New NextGen series enclosures include modular enclosure bays that can be bolted together to assemble a full freestanding enclosure with as many bays and doors to fit your specific application. Left and right bays with one side open and a center bay with both sides open are available. New freestanding disconnect…

July 24, 2024 – AutomationDirect has added new Hammond wireways that are designed to house electrical cables and wires, keep them organized, and protect them from environmental contaminants or physical damage. The new CW series carbon steel lay-in wireways are available with a NEMA 1 rating featuring a removable screw cover with keyhole slots and…

July 24, 2024 – AutomationDirect has added M.G.M. Electric IEC standard and brake motors that are manufactured in Italy using state-of-the-art, high-quality processes and are rated for general-purpose and inverter duty. IEC motors provide the same power output as NEMA motors but have a smaller footprint and feature a lightweight aluminum construction. IEC standard motors…

July 24, 2024 – AutomationDirect has added new LUTZE RJ45 shielded IDC field wireable connectors and adapters to their Wiring Solutions lineup. RJ45 IDC shielded field wireable connectors with 8-pole configuration provide quick and easy Cat6a connections to non-terminated cables allowing custom-built connections to fit your application. The RJ45-to-RJ45 8-pole bulkhead adapters can be installed…

July 24, 2024 – AutomationDirect has added the new SQ series table lifting systems from Ergoswiss.  These lifting systems use electrically driven columns that allow the operator to reposition the height of a worktable, conveyor, etc., to meet their specific requirements. In doing so, the operator can perform their tasks in a more comfortable working…

July 17, 2024 – AutomationDirect has added hydraulic power units (HPUs), heat exchangers for HPUs, and hydraulic solenoid valves from Bucher Hydraulics, a well-respected name in the industry. Hydraulic power units contain a reservoir, pump/motor, filter, and all necessary controls to power a hydraulic system. They are offered in the single-phase powered M-series and three-phase…

July 17, 2024 – AutomationDirect has added LS Electric PHOX servo systems that operate with 24-80 VDC input power and accept a wide variety of control inputs.  These flexible systems are suitable for both single-axis use and for advanced multi-axis motion control systems. With output power from 100W to 300W, these four matched sets of…

July 17, 2024 – AutomationDirect has added the CM5-RHMI headless HMI which has all the powerful functionality of the C-more CM5 touch panel HMIs but without display size restrictions. This HDMI-enabled device works with televisions, monitors, projectors, and most any other HDMI display device of any size to display real-time operational data or messages. Or…

July 17, 2024 – AutomationDirect has added new Saginaw Enviro-Therm® air-to-air heat exchangers that use the enclosure’s ambient air and either heat pipes or aluminum plate to transfer heat from inside the enclosure to the external environment. Since the ambient air is the cooling medium, the need for refrigerant is eliminated. Features include corrosion-resistant internal…

July 10, 2024 – AutomationDirect has added mechanical position indicators from Elesa.  The Elesa position indicators are mounted to the rotating shaft of industrial equipment or machinery and use direct drive roller counters to provide an accurate reading of its position. These rugged position indicators do not require electrical power and are ideal for situations…

July 10, 2024 – AutomationDirect has added NITRA CPS9E series cylinder position switches which are compact general-purpose switches designed to detect the position of a pneumatic cylinder’s magnetic piston. This feedback can be used by a control system to determine cylinder position, cycle count, and to confirm operation. These switches are manufactured specifically to fit…

July 10, 2024 – AutomationDirect has added Wall Lenk soldering irons and guns designed to join different metals to make a strong and permanent bond. Wall Lenk is a US-based company that has been manufacturing and providing top-quality soldering equipment for over 50 years. The new pencil-style soldering irons are compact and easy to use…