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KNIPEX Pliers and Cutting Tools

September 16th, 2026-AutomationDirect now offers KNIPEX pliers that are professional-grade hand tools engineered for electricians, panel builders, plumbers, maintenance technicians, and automation professionals. This new lineup includes the industry-renowned Cobra water pump pliers, with pushbutton adjustment and self-locking jaws for fast, slip-free gripping, and the innovative pliers wrench, which combines the versatility of adjustable pliers…
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IronHorse AC Motor Bases

September 16, 2026-AutomationDirect has added IronHorse AC motor bases which are designed to simplify installation, improve belt tensioning, and support reliable motor operation. Made in the USA, these motor bases provide convenient mounting and adjustment of AC motors with an expanded selection that includes fixed bases for a wide range of NEMA or IEC frame sizes, pivot-style…
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Lapp OLFLEX Tray II Power and Control Cable

September 16, 2026-AutomationDirect has added Lapp OLFLEX TRAY II power/control cable that is a versatile industrial wiring solution engineered for power, control, instrumentation, and wind turbine applications. Its UL TC-ER rating allows exposed runs from cable trays to equipment without conduit for up to 6 feet, helping reduce installation time, labor, and material costs. Built…
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G.M. International Intrinsic Isolators & Safety Relays

September 9th, 2026-AutomationDirect now offers G.M. International safety solutions that are designed for use in process industries where reliability and operator protection are essential and support safety instrumented functions with features such as SIL-certified performance, high channel density, line and load diagnostics, transparent fault indication, and compatibility with a wide range of control and monitoring…
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Metal Work 12mm Dual Guide Rod Cylinders and Exhaust Silencers

September 9, 2026 – AutomationDirect has added Metal Work 12mm dual guide rod cylinders expanding the existing guided actuator lineup with a new compact bore size for packaging, material handling, and industrial automation applications. With stroke lengths from 10mm to 250mm, these double-acting cylinders feature dual guide rods for enhanced stability, a magnetic piston for…
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Klemsan Phase Monitoring Relays

September 9, 2026 – AutomationDirect has added Klemsan phase monitoring relays that are compact, DIN rail-mounted devices that continuously monitor 3-phase electrical systems to protect motors and equipment from damaging power quality faults. Available in fixed and adjustable versions, these relays detect phase loss, phase reversal, phase unbalance, overvoltage, undervoltage, neutral loss, and PTC thermistor…
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STRIDE C6A CMR-rated Ethernet Cables

September 2nd, 2026-AutomationDirect now offers STRIDE C6A CMR (Communications Multi-purpose Riser) cables that are low-cost Cat6a Ethernet cables designed with an outer foil shield and shielded RJ45 connectors that effectively suppress EMI along the cable and at the connection points. The CMR rating qualifies these cables for vertical installation in building riser shafts, which makes…
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ifm efector PQ Series Digital Pressure Transmitters

September 2nd, 2026 – AutomationDirect has added ifm efector PQ series digital pressure transmitters that combine IO-Link communication, a multi-mode TFT display, and versatile output options in a compact, rugged housing ideal for space-constrained installations. Available with -14.5 to 14.5 psig and -14.5 to 145 psig ranges, they support vacuum, low-pressure, and standard compressed air or nitrogen…
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Leuze Large Rectangular Photoelectric Sensors

September 2nd, 2026 – AutomationDirect has added Leuze 49C series large rectangular photoelectric sensors that are designed for reliable object detection in harsh conditions with detection ranges up to 120m. This series is available in diffuse with background suppression, polarized retroreflective, and through-beam configurations, and delivers robust performance with optimized geometry, clearly visible status indicators,…
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Klemsan Liquid Level Controller and AchieVe Wall-Mount Humidity Sensor

Septmeber 2nd, 2026 – AutomationDirect now offers the Klemsan liquid level controller which provides automated control for tank fill, drain, and water transfer applications using conductive probes with no moving parts. Five selectable operating modes support 2- and 3-probe level control as well as 6-probe transfer systems. During transfer operation, dual source and destination tank…
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More Konnect-It Push-in Terminal Blocks, New Klemsan Splicing Connectors, and Terminal Block Accessories

August 26, 2026 – AutomationDirect has added Konnect-It 1mm, 4mm, and 6mm push-in terminal blocks which are designed to simplify installation while ensuring secure connections. Intuitive push-in technology reduces wiring time and eliminates the need for specialized tools, making them ideal for high-density control panels and industrial applications where speed and consistency are critical. A…
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P1-UX Universal Field I/O Bus Coupler

August 26, 2026 – AutomationDirect now offers P1-UX Universal Bus Coupler which allows the low-cost Productivity1000 I/O to be used as high-performance universal field I/O across a wide variety of PLC platforms, including third-party and mixed-control environments. The P1-UX makes it easy to standardize on Productivity1000 I/O while maintaining complete freedom of controller choice. This…
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MP Sensor Inline Series and More P.Touch Series Pressure Transmitters

August 26, 2026 – AutomationDirect now offers MP Sensor Inline series pressure transmitters that install directly into pneumatic lines using integrated push-in tubing connections in 5/32, 1/4, 5/16, 3/8in, and 6mm sizes. Their ultra-compact design supports mounting in any orientation. The Inline series offers −14.5 to 14.5 psig and 0 to 145 psig pressure ranges with…
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Murrelektronik M12 A-coded Shielded Sensor and Signal Cables

August 19, 2026 – AutomationDirect has added Murrelektronik M12 A-coded 8-pin shielded cables that are made to deliver dependable connectivity in harsh industrial and hygienic environments. These cables are available in straight or right-angle configurations, offered in various lengths, and feature an industry-standard M12 A-coded female connector with open pigtail ends that enable seamless integration…
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Penn-Union BBLU Series Long Barrel Compression Lugs

August 19, 2026 – AutomationDirect has added Penn-Union BBLU series copper compression lugs which deliver superior electrical connectivity across a wide range of applications. Featuring high-conductivity, tin-plated copper construction, these long barrel lugs provide enhanced mechanical strength, deeper conductor insertion, and excellent pull-out resistance compared to standard barrel designs. Available in 1-hole and 2-hole tongue…
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Optris Xi 410 LT Series Infrared Thermal Cameras

August 19th, 2026-AutomationDirect now offers Optris Xi 410 LT series infrared thermal cameras that combine the functionality of a thermal imaging camera and an infrared pyrometer in a compact, fixed-mount solution. Unlike single-point infrared sensors, the Xi 410 LT monitors an entire field of view, allowing users to visualize heat distribution, identify hot spots, and…
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Wenglor weFlux2 Series Flow Sensors

August 12, 2026 – AutomationDirect has added Wenglor weFlux2 insertion-style flow sensors which measure flow velocity and temperature using a single probe for closed-pipe systems. By eliminating the need for a separate temperature sensor, they reduce installation and wiring complexity, as well as overall system cost. Operating on the calorimetric measuring principle, they detect changes…
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Ashcroft T4 Series Mechanical Temperature Switches

August 5, 2026 – AutomationDirect now offers Ashcroft T4 series mechanical temperature switches which provide reliable temperature monitoring and control for demanding industrial applications. These rugged switches feature high 15A SPDT switch contacts that can directly control larger loads, reducing or eliminating the need for external contactors or interposing relays. The T4 series offers field-adjustable…
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Gefran GRM-H Series Power Controllers

August 5, 2026 – AutomationDirect has added Gefran GRM-H series SCR power controllers that convert analog signals (0–10 V, 4–20 mA), PWM duty-cycle outputs, potentiometer, and discrete ON/OFF commands from PLCs and PID controllers into precise SCR-based control of AC power for industrial heating applications. These ultra-compact controllers are available in 10 A, 25 A,…
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WERMA MC Beacons

August 5, 2026 – AutomationDirect has added WERMA MC beacons which deliver compact, high‑visibility status indication for machines and control panels, combining flexible LED signaling with rugged industrial design. This expanded offering includes 35mm and 55mm panel‑mount beacons, RYG (red, yellow, green) models, multicolor RGB units with up to seven selectable colors, and touch‑enabled variants…
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WAGO 207 Series Gelboxes and Additional Splicing Connectors

July 21,2026 – AutomationDirect has added WAGO 207 series gelboxes that deliver reliable, maintenance-free moisture protection for electrical connections in some of the toughest environments. Engineered for compatibility with WAGO’s 221 series LEVER-NUTS® and 2773 series PUSHWIRE® connectors, these compact enclosures are filled with a specialized silicone-free sealing gel that fully encapsulates conductors, providing IPX8-rated…
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Lika Electronic Linear Encoders

July 21, 2026 – AutomationDirect has added Lika Electronic linear encoders that combine a sliding encoder body and a magnetically coded strip to provide extremely accurate linear position detection over distances up to 20 meters. A quadrature output results in accuracy up to 0.01mm, with single-increment repeatability (0.01mm/count) at speeds up to 20 m/s.  AME95 series…
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Fuji Electric TK-E02 Overload Relays

July 15, 2026 – AutomationDirect now offers Fuji Electric TK‑E02 series thermal overload relays that expand the TK‑E lineup with compact, high‑precision protection for smaller motors and lower current applications. Designed to safeguard motor windings from overloads, locked-rotor conditions, and damaging open‑phase faults, the TK‑E02 delivers reliable performance in demanding motor control applications.  These relays…
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More STRIDE PRO Unmanaged+ Ethernet Switches

July 15, 2026-AutomationDirect has added more STRIDE PRO Unmanaged+ industrial Ethernet switches which are a step up from basic unmanaged switches, adding efficient network optimization with IGMP snooping (traffic prioritization), port monitoring, port alarms, VLAN support, and more. IGMP snooping ends network flooding by transmitting data only to the specific devices requiring it. Port mirroring…
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Lapp ÖLFLEX 1XL VFD Cable

July 15th, 2026 – AutomationDirect now offers Lapp ÖLFLEX® VFD 1XL cable which delivers advanced performance for modern variable-frequency drive applications, helping overcome challenges caused by pulse-width modulation (PWM), including electromagnetic interference (EMI), motor stress, and reduced cable life. Engineered with cross-linked polyethylene (XLPE Plus) insulation and fine-stranded tinned copper conductors, this cable offers excellent…
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More Murrelektronik Exact 12 Passive Distribution Blocks

July 1, 2026 – AutomationDirect has added more Murrelektronik Exact 12 passive distribution blocks that deliver a smarter, more efficient way to connect sensors and actuators and eliminate error-prone individual wiring in a compact, centralized solution. Designed for demanding industrial environments, they feature a space-saving 30 mm footprint, rugged overmolded construction for superior vibration and…
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Murrelektronik M8 and M12 A-coded Sensor/Signal and Drag Chain Cables

July 1, 2026 – AutomationDirect has added more M8 and M12 4‑pin A‑coded sensor and signal cables which are designed to connect devices that use different connector sizes while maintaining standard 4‑pin wiring, helping eliminate rewiring, reduce installation time, and minimize common wiring errors. They are well-suited for applications across automotive manufacturing, food and beverage…
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ABB - Thomas & Betts Cable Ties and Cable Tie Tools

June 24, 2026-AutomationDirect has added ABB-Thomas & Betts cable management solutions that combine durability, efficiency, and ease of installation, with Ty‑Rap® stainless steel tooth cable ties, Ty‑Grip® reusable cable ties, and dedicated cable tie installation tools. Ty‑Rap cable ties are engineered for secure, long‑term bundling, using a hardened stainless steel locking tooth and UL‑rated Nylon…
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RECOM Power RACPRO1 Series Single-Phase Switching Power Supplies

June 24, 2026 – AutomationDirect has added RECOM Power RACPRO1 series single-phase DC power supplies which are a highly reliable, low-cost solution for harsh industrial automation and renewable energy applications. These power supplies include adjustable power outputs and other model-specific features, including selectable power boost, switchable constant current or parallel mode, and a load LED display…
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More I/O Modules for the Productivity2000 PLC Series and New Productivity Suite Software Features

June 24, 2026 – AutomationDirect has added more I/O modules for the Productivity2000 PLC series. New combination I/O modules deliver increased flexibility and efficiency by integrating multiple input and output points into a compact footprint, helping reduce both panel space and overall system cost. Available options include DC input modules paired with sinking or sourcing…
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Wachendorff IP69K Rotary Encoders and Measuring Wheel Components

June 24, 2026-AutomationDirect now offers Wachendorff 58V and 36J series encoders that sport both IP67 and IP69K ratings, making them well-suited for high-pressure, high-temperature, washdown environments. IP69K is essential for sanitation compliance and protects against dust and intense, close-range liquid jets, including those used for high-pressure steam cleaning. The 58V models have additional resistance to acidic…
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WAGO Base Series Single-Phase Power Supplies

June 17th, 2026-AutomationDirect now offers WAGO Base series single-phase switching power supplies that combine a slim form factor with regulated DC outputs, providing low-cost, safe, and reliable power that is ideal for space-limited enclosures. These power supplies offer easy 35mm DIN rail installation, quick wiring with their convenient, tool-free, push-in termination connectors, a wide 90-264 VAC…
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Cembre Knockouts & Punching Tools

June 17, 2026-AutomationDirect’s lineup of knockout and punching tools now includes Cembre hydraulic knockout punching tools and accessories that deliver fast, clean, and accurate cutouts in steel, stainless steel, fiberglass, and plastic sheet materials—eliminating the need for any secondary finishing. A puller‑type hydraulic mechanism applies consistent force through the entire punch stroke, producing smooth, burr‑free…
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Atkore Stainless Steel Hygienic Connectors

June 10, 2026-AutomationDirect has added Atkore stainless steel hygienic straight and 90° connectors that are designed to create secure, liquid-tight connections between hygienic flex conduit and metal enclosures in sanitary environments such as food and beverage or pharmaceutical facilities. Built from Type 316 stainless steel and equipped with FDA-grade sealing components, they support strict hygiene…
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C-more CM5 V9.0 HMI Programming Software

June 10, 2026-AutomationDirect offers new C‑more® CM5 series programming software version 9.00 that delivers a faster, smarter HMI development experience. With up to 250% improved screen performance over previous versions and powerful new visualization tools like advanced line and step charts with dual Y‑axes and dynamic scaling, this software streamlines development and improves overall system…
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Additional Crohm Brake Resistors

June 10, 2026-AutomationDirect now offers additional Crohm brake resistors that are designed and manufactured in the USA and feature rugged construction, industry-standard wattage/ohm combinations, and compatibility with drives up to 600 VAC.  The new additions include encapsulated flat mount PL-series models (from 200W to 500W) that provide compact, durable options ideal for installations where panel…
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Greenlee Knockout & Hydraulic Tools

June 10, 2026-AutomationDirect now offers Greenlee® knockout punches, hydraulic drivers, and accessories, providing even more ways to create clean, precise holes in a variety of materials without drilling or rework. The expanded selection covers manual, hydraulic, Quick Draw®, and cordless battery‑powered ram or driver options. Greenlee’s proven Slug-Buster® and standard round punch series are available…
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Rockford Ball Screw (RBS) Ball Screws and Nuts

June 3, 2026-AutomationDirect now offers RBS ball screws and nuts to support precise linear motion in both OEM and maintenance replacement applications.  Designed to convert rotational motion into linear movement, these US-manufactured ball screws are engineered for high positioning accuracy, low friction, and long service life. Utilizing recirculating ball bearings that roll rather than slide, they…
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More METEcon Multi-Wire Connector Housings and Inserts

June 3, 2026 – AutomationDirect has added METEcon multi-wire connectors that simplify complex industrial wiring while improving long-term reliability. Our expanded offering includes more inserts, housing components (including new 32B size), and configuration options without increasing complexity. With pole configurations from 2 poles plus ground up to 108 poles plus ground, screw or crimp terminations,…
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Flodraulic Continental Hydraulic Valves

June 3, 2026 – AutomationDirect now offers Continental hydraulic valves which provide rugged, high‑performance control for industrial hydraulic systems built around NFPA standards. Available in D03 and D05 sizes, these valves support a wide range of circuit requirements while maintaining consistent operation under high pressure and demanding duty cycles. NFPA D03 solenoid valves deliver reliable,…
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Gladiator DIN Rail Mounted Duplex Receptacles with USB Models

May 27, 2026 – AutomationDirect now offers more Gladiator GR series DIN rail mounted duplex receptacles that are convenience outlets easily installed within electrical enclosures to provide temporary power for laptop computers, test equipment, and USB powered devices. The new GR-REC2 model consists of two NEMA 5-15 straight blade receptacles, the GR-REC2-GFCI adds GFCI protection,…
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SJT Industries SIM Couplings and Timing Pulleys

May 20, 2026-AutomationDirect now offers a wide selection of SIM couplings, along with a new offering of 8M timing pulleys, which has been added to support reliable power transmission in both OEM and MRO applications. Designed for precise motion control, these components help efficiently transmit torque and rotational power between shafts and belt‑driven systems across…
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Lapp OLFLEX 190 Flexible Control Cable

May 20, 2026-AutomationDirect has added Lapp OLFLEX® 190 flexible control cable which provides a new, rugged, versatile option for demanding industrial wiring applications. Designed for machinery, equipment, and control panels, OLFLEX 190 features finely stranded copper conductors with number‑coded insulation and an oil‑, coolant‑, and solvent‑resistant outer jacket for reliable performance in dry, damp, or wet locations….
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Saginaw NEMA 1 and Sanitary Enclosures with Various Accessories

May 13, 2026 – AutomationDirect has added Saginaw NEMA 1 wall‑mount enclosures which are designed for indoor use where economical, reliable protection is essential. Available in a wide range of sizes, these enclosures feature sturdy carbon steel construction, convenient knockouts on all sides for streamlined wiring, 180‑degree door opening for easy access, and compatibility with common…
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Additional Metal Work Pneumatic and New Potable Water Components

May 13,2026 – AutomationDirect now offers additional Metal Work pneumatic and new potable water components that support both general and specialized applications. The BIT series air prep line includes compact, cost effective filters, coalescing filters, regulators, lubricators, filter regulators, and complete FRL units. Available in multiple pressure ranges with 1/8″ and 1/4″ NPT ports, select units…
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Additional Stahl Zener Barriers and Isolators

May 13, 2026 – AutomationDirect now offers STAHL Zener barriers and intrinsically safe isolators expands our offering of safety products, further strengthening our ability to support a wide range of hazardous area applications.  This expanded lineup adds single- and multi-channel support for the following input signals: zero-potential contacts, vibration transducers, 7.5 VDC load cells, analog…
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Enhanced Datalogic Safety Laser Scanners from AutomationDirect

May 6, 2026 – AutomationDirect now offers Datalogic series safety laser scanners in enhanced models, delivering advanced protection for machinery, robotic cells, and mobile automation applications. These next-generation scanners use time of flight measurement technology to safely monitor up to a 72 m² area with a wide 275° scanning angle, ensuring reliable detection in even…
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Autonics CT Series Counter/Timers from AutomationDirect

April 29, 2026 – AutomationDirect now offers Autonics CT series counter/timers that deliver a powerful, easy-to-use solution for counting, timing, and batching applications, backed by the trusted Autonics brand. Designed for fast setup, these versatile units can be configured directly from the front-panel pushbuttons, with select models programmed via RS 485 using Autonics DAQMaster software….
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Mindman Pneumatic Valves from AutomationDirect

April 29, 2026 – AutomationDirect has added Mindman MVSC and MVSC1 directional control solenoid valves and manifolds which provide reliable, high performance air control for a wide range of automated systems. The MVDC stackable solenoid valve series builds on that capability with a modular design that keeps installations clean and scalable, making it easy to…
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IronHorse ES1 AC Drives from AutomationDirect

April 29, 2026 – AutomationDirect now offers IronHorse ES1 AC drives that allow simple AC motor control for 3/4 up to 2 hp 230 VAC three-phase motors from a single-phase 120 VAC or 230 VAC input. These drives are proudly made in the USA and feature a simplified setup, requiring no software or parameters. The…