In industrial automation, detecting the presence, position or quality of objects across production and logistics sectors is critically important. Factory floors and automated warehouses depend on it for safer operations, not to mention better efficiency and process control.

Enter Datasensing, which builds on more than 50 years of sensor expertise rooted in Italy’s automation history. Datasensing was officially created following Datalogic’s acquisition of M.D. Micro Detectors in 2021 and the merger of sensor, safety and machine vision business units in early 2022. The result is a focused organization dedicated to industrial automation, from production to internal logistics of goods.
A global force for automatic data capture and factory automation, Datalogic solutions include barcode readers, mobile computers, sensors for detection, measurement and safety, RFID, machine vision and laser marking systems. M.D. Micro Detectors adds deep specialization in optical, inductive, capacitive and ultrasonic sensors. Together, they form the foundation of Datasensing and a complete offering of sensors in various technologies, optoelectronic safety devices for machines and production plants, plus automated vehicle guidance and machine vision for Smart Manufacturing.
“Our focus is firmly set on creating smarter solutions, elevating customer experiences and strengthening the ecosystems we operate in,” said Giovanni DeFilippis, Datasensing CEO. “We are committed to continually exploring new opportunities, embracing change and investing in what drives long-term value for our clients, our people and our partners.”
A Broad Portfolio to Inspect, Detect and Protect
Datasensing is headquartered in Italy, including R&D centers in Bologna and Modena and production sites in Modena and Teramo. The company also has production sites and distribution centers in China and Hungary, along with a logistics facility in the U.S.
More than 200 product lines represent 22,500 standard and custom part numbers protected by over 100 patents. Designed to inspect, detect and protect production processes in an easier, more effective way, these products support Processing and Packaging machinery and Automated Material Handling Systems used across a range of industries – Automotive, Electronics, Food & Beverage, Pharmaceutical, Home & Personal Care, Paper and Printing, Metalworking, Woodworking, Ceramics, Glass and Textiles.
While Datasensing is known for high technology and innovation, the company emphasizes that the experience of its extraordinary people is what truly sets it apart. Customer service and satisfaction is central to its approach, and continuous improvement is a core priority. All products are approved and tested in-house to ensure compliance with international rules and standards, in cooperation with major certification bodies.
“Our smart sensing solutions are based on products developed with the utmost care and leading know how,” added DeFilippis.
A Focus on Healthy Environments and Sustainability
Datasensing also places emphasis on environmental, social and governance initiatives. Policies are aimed at protecting healthy environments inside and outside of the company’s walls, with continuous monitoring of health and safety legislation to ensure full compliance of products and processes.
“To us, innovation means future, and future means taking care of the reality today in view of a greater well-being tomorrow,” said DeFilippis.
An enhanced Materiality Analysis process has deepened the company’s sustainability commitment. Incorporating feedback from key stakeholders to define priorities, this process identifies 10 critical areas and provides a strong foundation for setting strategic sustainability goals that align with evolving reporting regulations.
Safety Solutions That Add Value
Safety goes beyond meeting regulatory requirements. The right solutions can improve collaboration between man and machine, increase productivity, reduce downtime, and protect people, machines and facilities.
Datasensing is able to offer these key benefits – as well as reliability, lower total cost and time savings – because of advantages like its long-standing experience in manufacturing safety optoelectronic devices. In fact, Datalogic is a pioneer in the space and among the few to have proprietary technologies. Other advantages include:
- Wide product range that affords the best ratio between performance and cost.
- Advanced features like external device monitoring (EDM), blanking, cascading, muting, override and daisy-chain configurability so users can optimize the application.
- Safety specialties that solve specific customer needs. Examples include smaller “slim” size, hygienic design enclosure in IP69K stainless steel for aseptic areas, OpenSafety over Powerlink interface and strong vibration resistant models.
Datasensing Safety Light Curtains at AutomationDirect
Datasensing safety light curtains are designed for fixed applications requiring finger, hand, arm, body or presence detection. AutomationDirect offers the SH4 series, including 14mm finger protection and 30mm hand protection models. These are available in basic versions with automatic restart or standard versions that include EDM and optional manual restart. Body protection models with 300mm or 400mm resolution are available in standard versions.
Accessories such as laser alignment tools, replacement cables and mounting brackets are also available.
In addition, Datasensing and AutomationDirect still sell many Datalogic legacy products under the Datalogic name, including light curtains, laser scanners, barcode readers, and sensors.
The team at Datasensing has a vision to be the premier partner for innovative sensing solutions for industrial automation. Their mission is to create added value through smart sensing solutions that are based on sustainable standard and custom products, and they follow a simple belief: the best solution is the one tailored to your needs.

