Issue 38 - 2017NewsNotebook IssuePress ReleasesPress ReleasesProduct

AutomationDirect Launches New High-Value BRX Programmable Logic Controller

AutomationDirect has added the new BRX PLC platform to the Do-more line of programmable logic controllers. Starting at $199, the compact BRX PLCs offer outstanding features including built-in data logging, motion control, serial and Ethernet communication, an interchangeable (hot-swappable) communications port and integrated high-speed I/O. Support for EtherNet/IP, Modbus RTU and TCP, ASCII and custom protocols is also included. Designed as stand-alone controllers with expansion capabilities, these micro PLC units are available in four distinct form factors: M series (no onboard I/O), 10-point series, 18-point series and 36-point series.

BRX Series PLC The BRX M Series, starting at $287, is a simple (no built-in I/O) controller that can be used for a variety of purposes including machine data logging. Ethernet communication is included in the M Series which can be expanded with user-selected I/O modules if needed. The BRX 10-point series, starting at $199, includes all of the standard features with the addition of 10 onboard discrete I/O points. The 18-point series, starting at $249, contains 18 total onboard discrete I/O and the 36-point starts at $299 with 36 built-in discrete I/O points. BRX controllers with onboard I/O are offered with AC, DC, and relay configurations, as well as with software-selectable analog I/O and Ethernet options. High-speed I/O is also built in to every BRX PLC unit with onboard DC I/O.

All BRX PLC units have an additional slot for a hot-swappable Pluggable Option Module (POM). These POM modules, starting at $27, are available in USB, Ethernet, RJ12 RS-232, 3-pin RS-485 and 3-pin RS-232 versions and allow for on-demand networking changes as communication needs change.

The BRX platform requires no base or backplane and the PLC units can be expanded with up to 8 additional I/O modules (depending on model). 27 discrete I/O expansion modules are currently available (starting at $36) with 8, 12 and 16-point versions, allowing the BRX system to expand up to 164 discrete I/O points total. The stackable design of the BRX platform allows users to purchase only the I/O required for their particular application.

Programming the new BRX PLC is easier than ever with the updated free Do-more Designer programming software. Enhanced with many new features including a convenient dashboard for easy navigation, integrated video help and improved email capabilities, Do-more Designer is the highly advanced yet easy to use programming software for all Do-more family PLCs. Field-friendly tools like the PLC simulator, Trend View and PID View are also available in the software to help keep processes online and systems running smoothly.

Starter kits, priced at $425 for the serial communications version and $489 for Ethernet, are available for the new BRX PLC platform and include everything needed to get started. Every BRX PLC unit or starter kit purchased also comes with a certificate for 30 days of free online training.

BRX PLC hardware is engineered, manufactured and supported in the U.S. by industrial automation veterans. With hardware design and fabrication facilities located in Tennessee and Florida, the BRX PLC platform delivers high quality at a very attractive price.

To learn more about the new BRX PLC platform or to download the free Do-more Designer software, please visit

To learn more about programmable control, click here.

About AutomationDirect:

In business since 1994, AutomationDirect is a distributor offering thousands of industrial automation products for electrical control systems, including PLCs, operator interfaces, AC drives, motors, stepper systems, sensors, motor controls, enclosures and more. Their prices are typically well below the list price of more traditional automation companies because of their business model and focus on efficiency and the majority of their products are stocked for fast shipping. Plus, get free two-day delivery on orders over $49; some limitations apply. For more information, contact them at 800-633-0405 or visit

*Prices as of February 22, 2017. Check website for most current prices