Automation NotebookCompany TopicsFeature StoryIssue 6 – 2006Learning ResourcesNotebook IssueOperator InterfaceProduct
It Takes Teamwork to Launch Products
In the early 1990s, many automation suppliers thought that using a direct catalog channel to offer automation products was too risky to attempt. There were concerns such as getting customers to buy from a company they couldn’t physically see, assisting them in selecting products, technical support, return and warranty issues and so on. Because of…